Born Wicked: The Rise of Wicked Piste

There’s something about the mountain that changes you. Maybe it’s the humbling wipeouts. The frozen eyelashes. The first chairlift ride that made you feel like a badass—even if you fell getting off. Wicked Piste was born from that feeling. From the grit, the laughter, and the chaos of learning to ski and loving every second of it.

What started as a shower epiphany turned into a movement. A brand that doesn’t just sell apparel—it sells attitude. Wicked Piste is for the ones who carve their own lines, who après hard, and who know that style doesn’t stop at the summit.

From Bunny Hill to Bold

We didn’t grow up on black diamonds. We earned our stripes one awkward turn at a time. Wicked Piste is built for the beginners who became obsessed, the families who made the mountain their second home, and the rebels who never quite fit the “ski club” mold.

Our gear is unapologetically bold. Tees that talk back. Sweatshirts that scream confidence. Designs that blend minimalist edge with alpine energy. Because you don’t need to be the fastest skier on the hill—you just need to be the wickedest.

More Than Merch—It’s a Mindset

Wicked Piste is a vibe. It’s the après beer with your crew. The retro goggles you refuse to retire. The playlist that hits different when you’re 3,000 feet up. We’re here for the ones who ski hard, chill harder, and live for the stories told around the firepit.

What’s Next?

We’re just getting started. New drops are coming. Trademark moves are in motion. And the Wicked Piste community is growing fast. So whether you’re here for the fashion, the fun, or the fearless energy—we’ve got a spot for you.

Stay wicked. Stay piste.